Service

WHY

The Big Good is a commitment to a cause bigger than ourselves. We find purpose in helping you succeed in making a much-needed change in our world.

We are strategic and creative in order to promote innovative policy advocacy and programs, plus drive candidate and initiative campaigns.

We believe in the power of strategic communications to change hearts and minds.

HOW

We start with your goals and lean into (through proven multivariable testing) the messages that matter most to your key audiences. We leverage prioritized touch points to reach your key audiences and inspire them to engage with your asks.

WHAT

We produce market research for nonprofits, philanthropy and social enterprise. We help to craft, test and deliver messages that work to meet your objectives. And we build innovative user journeys and digital experiences as the mechanism to bring it all to life.

BOTTOMLINE

Results! We seek to deeply understand your audiences to create highly compelling communications and engaging experiences. A data-driven AND a values-driven approach propel our ability to reach shared goals.

Learn more, connect with us >>

PARTNERS WHO DELIVER HIGH IMPACT

TEAMWORK IS AN ART AND SCIENCE

Katie Smith

Principal, Strategic Communications & Advocacy

Katie Smith

Principal, Strategic Communications & Advocacy

Smith has led campaigns for some of the biggest global media companies, developing expertise in user acquisition, retention, plus multi-platform communications, editorial and advertising.

In 2012, her team won a 2013 Gold Pollie for Best Online, Social or Mobile Advertising Campaign (“AAPC” American Association of Political Consultants) for their Edie Windsor SCOTUS (Supreme Court of the United States) campaign to end the Defense of Marriage Act (DOMA), a critical case to help bring marriage equality to the United States.

In 2014, Smith organized the team which created an interactive storytelling map for the City of Los Angeles Vision Zero initiative to record traffic deaths on our streets as part of a campaign to reduce fatal collisions to zero by the year 2025.

In 2017, she led the creation of RACECOUNTS.org, and oversaw media relations and social media which became an important racial equity narrative tool in the state of California.

In 2018, Smith led the communications for the Equity Alliance for LA’s Kids, an alliance of organizations that successfully advocated for the adoption of the Equity is Justice 2.0, a resolution to allocate $263 million per year for the highest-need students and schools within Los Angeles United School District.

Our Team

Specialists of all kids

Our Team

Specialists of all kids

Katie has an extensive network of resources in which to build a balanced team of talented people for projects big and small.

+ Market Researchers

+ Data Scientists

+ User Experience (UX) Designers

+ Web and App Developers

+ Graphic Designers

+ Social Media Strategists & Managers

+ Email Marketers

+ Search Engine Marketers

+ Media Relation Associates

+ Advertising Specialists

CONNECT WITH US >

    Katie Smith

    Smith has led campaigns for some of the biggest global media companies, developing expertise in user acquisition, retention, plus multi-platform communications, editorial and advertising.

    In 2012, her team won a 2013 Gold Pollie for Best Online, Social or Mobile Advertising Campaign (“AAPC” American Association of Political Consultants) for their Edie Windsor SCOTUS (Supreme Court of the United States) campaign to end the Defense of Marriage Act (DOMA), a critical case to help bring marriage equality to the United States.

    In 2014, Smith organized the team which created an interactive storytelling map for the City of Los Angeles Vision Zero initiative to record traffic deaths on our streets as part of a campaign to reduce to fatal collisions to zero by the year 2025.

    In 2017, she led the creation of RACECOUNTS.org, and oversaw media relations and social media which became an important racial equity narrative tool in the state of California.

    In 2018, Smith led the communications for the Equity Alliance for LA’s Kids, an alliance of organizations that successfully advocated for the adoption of the Equity is Justice 2.0, a resolution to allocate $263 million per year for the highest-need students and schools within Los Angeles United School District.

    Katie has an extensive network of resources in which to build a balanced team of talented people for projects big and small.

    + Market Researchers

    + Data Scientists

    + User Experience (UX) Designers

    + Web and App Developers

    + Graphic Designers

    + Social Media Strategists & Managers

    + Email Marketers

    + Search Engine Marketers

    + Media Relation Associates

    + Advertising Specialists

    CONNECT WITH US >