Service

WHY

The Big Good is a commitment to a cause bigger than ourselves. We find purpose in helping people like you succeed in making much needed change in our world. We’re strategic and creative in order to promote innovative policy advocacy and programs. We engage those from the ground to top-level to the power players in the halls of power to change behavior and influence others in positive and sustainable ways.

HOW

We believe in the power of strategic communications to change hearts and minds. We start with your goals and lean into (through proven A/B split testing) the messages that matter most to your key audiences. We leverage prioritized touch points to reach your key audiences and inspire them to engage with your asks.

WHO

We deliver for our partners and the millions of individuals like you who fight the good fight to make our world a better place.

Clients include:
The Calvert Foundation
USA for UNHCR
Greenpeace
Liberty Hill Foundation

WHAT YOU GET

Results! We seek to deeply understand your audiences to create highly compelling communications and engaging experiences. Our insights come from a data-driven AND values-driven approach. This is the foundation of a strong content strategy. Bottom line, we will help you determine the right approach for you, the metrics of success and work with you to each shared goals.

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OUR CLIENTS

TEAM LEADERS

Katie Smith

Principal, Communications & Data Analytics

Katie Smith

Principal, Communications & Data Analytics

Katie is known for innovative and creative communications that comes with an effective process focused on driving results. She works from a high-level and into the weeds to help produce and execute world-class strategic communications, marketing and digital with organizations such as the ACLU National, Calvert Foundation, USA for UNHCR, Common Sense Media, The California Endowment and NARAL. Smith led the ACLU National digital campaign to end DOMA (the case that brought marriage equality to the U.S.). She has recently worked on Vision Zero for the City of Los Angeles; as part of the international campaign to improve transportation safety and reduce deaths and severely injured persons in high incident networks. And she helped to launch RACECOUNTS.org with Advancement Project California. Find me on LinkedIn!

The Experts

Specialists Of All Kinds

The Experts

Specialists Of All Kinds

Our communications and digital team is comprised of professional/expert contractors who work together to solve challenging problems with highly effective and creative solutions. We measure our success by the depth of your impact.